They had branded matchboxes and also temporary tattoos which the customers could put on. I recently saw some cool applications for a restaurant logo. It needs to be both universal and legible. Your restaurant logo will go onto the side of your building, your cups, napkins and your cafe's Instagram. One for the headings and one for the body. When designing your cafe menu, be sure not to mix too many fonts - never have more than two fonts. Most modern logos have the letters spaced out. You can alter the font to suit the style of your cafe logo in the adobe suite but I would recommend playing with the kerning - which is the spacing in between the letters. But there are so many fonts available on the internet, the choice is endless. If the font is off, the entire logo will not work. However, it has placed a lot more importance on the choice of font for the restaurant logo. With today's style or restaurant branding favouring simplicity and font based logos, it has made things easier for hospitality graphic designers. Honey Bones Restaurant branding throughout the space. Honey Bones, New Zealand, Simple Cafe Logo Make sure you look at a Pantone swatch book to check the colour - as they can vary from what they look like on the screen to how they show up on paper. This restaurant branding extends past the printed logo to include textures such as linen to give the brand depth without complexity. Here is a good example - Honey Bones have used a faded blue with a cream typeface to keep things simple and let the colours speak for itself. If you are using white, turn it into a light cream to humanise it and if you are using bold colours - make them soft and a little bit faded. Colour also refers to textures throughout your space - a few examples are craft paper coffee bags, raw canvas gift bags, soft wooden details on your menu board. If a simple logo is not accompanied by beautiful colours it will come across as unconsidered. Maru coffee, LA, Simple Cafe Logo on BuildingĬhoosing your palette is absolutely crucial if you are going down the simple route. Which could not be more simple, but it works really well. Here is an example of a cafe's branding in LA, Maru Coffee. Keeping your logo simple will make everything easier as well as keeping your cafes branding timeless. We live in a time where less is more in the branding world. Public NYC, Restaurant Logo on a Flag Sign. I will discuss things to consider for your cafes logo, a few examples and how to execute this. The graphic design elements which make up the identity of your restaurant's brand or your cafes logo. Today we will discuss what I believe to be a low hanging fruit. Of the hundreds of interactions your customer will make with your cafe or restaurant. Whether it is a restaurant, cafe or food truck, it's not what you have planned which counts, but how your customer perceives it and the likelihood of them spending money on the day, coming back the next, or sharing your restaurant on social media. The experience includes hundreds of touch points your customer encounters, from how easily they can find a park, the signage which welcomes them, to the packaging on the mint as they walk out the door. The hospitality space is challenging, the truth is that there is lots of competition and you will be constantly judged by your customers on their overall experience.
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